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"We're all connected: To each other, biologically. To the earth, chemically. And to the rest of the universe, atomically." – Neil deGrasse Tyson
Due to globalization and the great leaps we've made in technology; the world has never been more connected. We're more involved with each others' lives due to social media, and being increasingly invested in a multitude of media platforms. Therefore, it's important to bring our platforms where the people can easily engage with them. We have to have our "universe" accessible, wherever you might be.
We tend to get self-absorbed with our busy lives, but it's important that we take the time to wind down and recharge — and for many people, they do that by PLAY. Since we are inherently social creatures, there needs to be a way for people to connect with others through PLAY, and to be connected to their respective platforms wherever they may be. There's an opportunity to realize this promise of a seamless connection: to be able to play games wherever we are, whenever we want.
The videogame industry is moving at a fast pace; there are new developments in technologies, business-models, and a wider breadth in storytelling than there's ever been, and PlayStation needs to be agile and be able to adapt to these changes. In order to successfully leverage the strength of the PlayStation brand and the gaming ecosystem that they've cultivated for over 25 years — it's evident that they have to be more accessible as a platform. Since the most practical way we interact is via our mobile devices; an item that we carry everywhere we go — there needs to be a way to access the PlayStation ecosystem through said devices in a convenient and seamless manner. A way to do that would be to introduce an attachable controller that is universal; conveniently portable; and simply connects. The way we manage and interact with the controller should be second nature.
The controller branding effort should respect and fit in with the current PlayStation visual language that they've painstakingly established. However, it should be clear that there's a slight deviation from their current business-model with different goals when compared to their traditional gaming efforts — so the branding for the mobile controller should reflect the difference. It should be recognizably PlayStation but have it's own identity; without alienating their core audience. The color scheme is the traditional PlayStation blue, white and black. The brand design elements are evocative of the concept of connectivity previously mentioned; with constellations of connecting PlayStation shapes (red circles, blue crosses, pink squares and green triangles) spread across a starry horizon to reference our connection to the universe. The logo also references the connectivity concept, with the two intersecting S's in the PlayStation Cross logo.
