Know more about

The BVD Brand

Bad Vision Design is the graphic design brand created by Abdulhakim Barkoumi (click the link to know more about him and what the brand stands for). The brand and logo had to evoke an idiosyncratic, playful and creative flair as its representing the efforts of a graphic designer, yet maintain a sense of polish and accessibility that a successful graphic design brand needs to have.

The brand's primary identifying color is purple.
The previous logo. It had personality, however it was too busy as an identifier (and didn't scale well) so the new logo simplified the key features of the old logo while maintaining its recognizability.
The appropriate distribution of the logo components.